---
title: "What PostSprout does"
description: "Learn what PostSprout does for shop owners and marketers, how blogs and brands fit together, and where to begin when you want to publish your first article."
group: "Start here"
order: 1
updated: "2026-11-01"
features: ["dashboard", "blogs"]
---
# What PostSprout does

## What can I do with PostSprout?

PostSprout is an AI blog writing and publishing tool for shop owners and marketers. It uses your brand details and topics to research and write articles. It then publishes them to your WordPress, WooCommerce or Shopify site, either after you approve each one or on its own.

## When to use it

Use PostSprout when you want to turn product knowledge and topic ideas into blog articles. You supply your brand details, check the drafts and choose where they publish.

## Set up your workspace

1. Create your account and complete onboarding for your blog.
   ![Onboarding step asking you to choose WordPress or WooCommerce, or Shopify](/docs-images/start-here/what-postsprout-does/1.webp)
2. Open **Brand** to check your niche, audience, voice and products.
   ![Brand page on the Brand tab with the saved brand name, niche, audience, voice, tone, language and seed keywords](/docs-images/start-here/what-postsprout-does/2.webp)
3. Open **Settings** to check your site connection and publishing options.
   ![Publish Target set to WordPress above a WordPress Connection marked connected](/docs-images/start-here/what-postsprout-does/3.webp)

## What belongs to a blog?

| Item | What it does |
| --- | --- |
| Brand details | Give the writer your niche, audience, voice and seed keywords. |
| Products | Give the writer products it can reference. |
| Ideas | Supply possible subjects for future articles. |
| Articles | Hold drafts and published work. |
| Settings | Choose the publishing destination and pipeline options. |

If you have access to more than one blog, use the blog switcher before changing settings or writing. The **Your Blogs** page lists your accessible blogs. **Add New Blog** opens onboarding for another blog. Your plan sets how many blogs you can have.

## Common problems and fixes

If you cannot find the brand or articles you expect, check the active blog in the switcher. If a connection setting is read-only, ask the blog owner to change it.

The **We write it in your voice** step summarizes your saved niche and audience. Update them on **Brand** when they no longer describe your blog.

## Related pages

[Shopify](/docs/connect-your-site/shopify) · [WordPress and WooCommerce](/docs/connect-your-site/wordpress) · [How PostSprout works](/docs/start-here/how-it-works) · [Quick start](/docs/start-here/quick-start)