PostSprout Articles

Notes on automated SEO that ships.

Practical articles on content systems, search visibility, and publishing workflows from the team building PostSprout.

Every article on this page was researched, written, and published by PostSprout. We run our own blog on it.

Assisted Conversions: Prove Your Blog Actually Makes Sales

Published 2,242 words11 min readassisted conversions blog sales GA4

Use GA4's assisted conversions reports to prove your blog actually drives sales. Find the right reports, build the right segments, and make the data stick.

People Also Ask Is a Free Content Calendar. Mine It Like This.

Published 2,351 words12 min readPeople Also Ask Is a Free Content Calendar. Mine It Like This.

People Also Ask is a free content calendar hiding in plain sight. Here's how Shopify sellers can mine PAA and autocomplete for a full blog content backlog.

How AI Decides Which Product to Recommend, and How to Be It

Published 2,774 words14 min readHow AI Decides Which Product to Recommend - and How to Be It

Learn how AI decides which product to recommend, the 7 signals answer engines weigh, and what Shopify sellers can do to earn recommendations.

Prune to Grow: Deleting Weak Posts Can Lift the Whole Site

Published 2,369 words12 min readPrune to Grow: Deleting Weak Posts Can Lift the Whole Site

Learn how deleting thin, duplicate, or dated posts can improve your site's rankings. Includes an audit framework and real case studies.

Bing and Copilot Send Buyers Too, the Engine Your Store Ignores

Published 2,121 words11 min readBing and Copilot Send Buyers Too - the Engine Your Store Ignores

Bing and Copilot send real buyers to ecommerce stores, yet most Shopify sellers ignore them. Here's why 10 minutes of setup pays off, with specific data.

Turn Your Support Tickets Into a Month of Blog Posts

Published 2,285 words11 min readTurn Your Support Tickets Into a Month of Blog Posts

Learn how to turn your support tickets into a month of blog posts. Mine recurring customer questions for SEO content that ranks, converts, and cuts your

Short-Form Video + Blog: The Combo That Wins AI and Social

Published 2,054 words10 min readShort-Form Video + Blog: The Combo That Wins AI and Social

Short-form video + blog is the content combo that wins AI citations and social reach. Here are 7 pairings that compound visibility for ecommerce brands.

Local + E-Commerce: Content for Stores With a Physical Presence

Published 2,454 words12 min readLocal + E-Commerce: Content for Stores With a Physical Presence

Selling online and in person? Here are 8 content types for local + e-commerce retailers that drive foot traffic, local rankings, and online revenue at

Your Blog Is Working If These Four Numbers Move

Published 2,510 words13 min readmeasure blog ROI

Learn how to measure blog ROI without a data team. Track these four numbers monthly and know exactly whether your content is pulling its weight.

Your Slow Season Is When You Build Next Year's Traffic

Published 2,094 words10 min readecommerce slow season content

Your ecommerce slow season is the only time you can build content that ranks before peak demand hits. Here's exactly what to write, refresh, and cluster

Audit Your Blog for AI Search Visibility in One Afternoon

Published 2,045 words10 min readai search visibility audit

Run a complete ai search visibility audit in one afternoon. Set up GA4's AI channel, manually check citations on ChatGPT and Perplexity, and fix your top 10 posts.

PostSprout vs KoalaWriter: Automation or Writer Control?

Published 1,072 words5 min readPostSprout vs KoalaWriter

Compare PostSprout and KoalaWriter on automation, publishing, bulk tools, pricing, and control. Facts checked against official product pages, 17 August 2026.

Pillar Pages: One Big Guide That Feeds a Whole Category

Published 2,466 words12 min readPillar Pages: One Big Guide That Feeds a Whole Category

Learn how pillar pages work as a hub-and-spoke content strategy that feeds an entire category, builds topical authority, and earns more AI citations in 2026.

AEO vs SEO: Do E-Commerce Brands Need Both in 2026?

Published 2,022 words10 min readaeo vs seo

AEO vs SEO: which does your e-commerce brand need in 2026? Learn the key differences, when to prioritize each, and how to run both without doubling your workload.

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