Store Blog Statistics 2026
How many online stores actually blog?
Last updated:
Of 35,177 active WooCommerce stores we checked in October 2026, 28.0% had no blog posts at all. Only 19.1% had 10 or more posts with one in the last 90 days. Among stores with a dated post, the median gap since the last post was 312 days.
What did we find?
- Of these active stores, 28.0% (9,838 stores) had zero blog posts.
- Of these active stores, 7.0% (2,475 stores) still had WordPress's default "Hello world!" as their newest post; 1,840 had it as their only post.
- Of these active stores, 19.1% (6,720 stores) had an active blog, with at least 10 posts and a newest post within 90 days.
- Of these active stores, 18.8% had a stale blog with at least 10 posts and none within 90 days, while 32.0% had a sparse blog with 1 to 9 posts.
- Among these active stores with a dated post (n = 24,510), the median gap since the newest post was 312 days.
- Among these active stores with a dated post, 47.2% had not published in more than a year.
- Among these active stores with any posts, the median post count was 12; the median product count across all sampled stores was 167.
- Across product-count bands of these active stores, the active-blog share ranged from 17.8% to 19.5%. Store size barely changes whether a store keeps blogging in this sample.
- Among language groups with at least 300 sampled stores, Chinese had the highest active-blog share at 34.0% (n = 761), while Portuguese had the lowest at 11.1% (n = 323).
- Among currency groups with at least 300 sampled stores, ZAR had the highest no-blog share at 35.2% (n = 813), while IDR had the lowest at 13.7% (n = 548).
How are store blogs distributed?
| Group | Stores | Share |
|---|---|---|
| Active blog | 6,720 | 19.1% |
| Sparse blog | 11,256 | 32.0% |
| Stale blog | 6,596 | 18.8% |
| No blog posts | 9,838 | 28.0% |
| Unknown | 767 | 2.2% |
| Group | Stores | Share |
|---|---|---|
| 30 days or less | 5,340 | 21.8% |
| 31 to 90 days | 2,712 | 11.1% |
| 91 to 365 days | 4,883 | 19.9% |
| 366 to 730 days | 3,390 | 13.8% |
| More than 730 days | 8,185 | 33.4% |
| Group | Stores | Share |
|---|---|---|
| 40 to 99 products | 2,233 | 19.5% |
| 100 to 249 products | 2,030 | 19.4% |
| 250 to 499 products | 1,150 | 18.7% |
| 500 to 999 products | 821 | 18.6% |
| 1,000 to 2,000 products | 486 | 17.8% |
The product-band table counts active blogs, and each share uses that band's store count. All bars start at zero and show the full percentage scale. Rounding can keep shares from adding to a whole.
What to do with this
Use the blog post cost calculator to set a writing budget. For publishing help, see PostSprout for WooCommerce, the quick start and publishing schedules.
Read What Happens When You Stop Blogging and Internal Links Are How AI Understands Your Store.